Do you want to start your own business? Are you wondering whether your project is feasible? Not sure where to start? Follow Fred, Nejma and Honoré as they take you step-by-step through the process of setting up a business with 9 e-learning videos: project definition, break-even calculation, market research, customer and competitor analysis, defining your service offer or product prices, sales strategy, promotion and financial forecasting.
You’ll also have access to a toolbox (in french) to help you in every stage of your project. And at any time, you can contact microlux and ask for the services of a volunteer who will support you throughout your project.
This first video is the introduction to the series. It introduces you to the 3 entrepreneurs Fred, Nejma and Honoré, and gives you an overview of the key stages in setting up a business, which will be covered in the following 8 videos.
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Have you decided to start your own business? That’s great, but you still have questions. Does your career plan fit in with your personal life? Take stock of your situation, examine your project and take stock of your strengths and weaknesses, so you can see things more clearly!
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Bringing an idea to life can take a long time, but perseverance pays off. And remember, you’re not alone in this adventure. Ask your friends and family for support! And of course, you can always count on microlux to support you throughout the process of setting up and developing your business.
When you’re ready, take the next step!
Do you know your customers? Who and how many are they? Where do they live? What do they like? etc. You may already have some intuitions, but check them out with a concrete analysis of your customers, so that you can meet their needs as effectively as possible!
Here you’ll find
When you’re ready, take the next step!
Learn to identify your competitors! This will enable you to understand their techniques, adapt your products and services and position yourself more advantageously in the market. Who are they? How many of them are there? What do they offer and at what price? Who are their suppliers? What kind of advertising do they do? What are their strengths and weaknesses? etc.
Conduct your own competitive analysis with the help of our toolbox!
Here you’ll find
When you’re ready, take the next step!
Now that you know your customers and your competition, it’s time to define the features of your products or services in detail. And how will you sell them? In a fix or itinerant location? Direct, online or via a distribution network? What modes of transport connect them? Check out this video which will guide you through this step! To help you answer these questions and start describing your sales strategy, don’t hesitate to use our toolbox!
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Once you feel ready, take the next step to discover how to promote your products and set a selling price!
In the previous video, you learned how to detail your products and services. Now it’s time to define your promotion method and selling price.
Which communication tools are best suited to your business, your customers and your resources? And the role of word-of-mouth? Take inspiration from Nejma and Honoré!
What is cost price? Profit margin? How do you determine the selling price of your product? Use the formula explained in this video and our toolbox to do it!
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When you’re ready, take the next step!
To make a living from your business, you need to generate sufficient income based on reasonable sales targets. This requires a realistic estimate of your sales.
Use Fred and Nejma’s examples and adapt them to your own situation with the help of your toolbox!
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What is a provisional financing plan? This is the list of expenses and resources needed to get our business up and running.
How much could we spend? What do you do if you don’t know how to put a figure on an expense? What are fixed and variable costs? Are they all indispensable?
On the other hand, what are your resources? Do you have a personal contribution to invest in the project? If this contribution isn’t enough, do you have any other possible financial resources? See our tips in this video and use the tools at your disposal here to help you build your financial forecast!
Here you’ll find
Are you ready? Take the last step!
The aim of this final video in the series is to explain the concept of break-even point. It lets you know at what level of sales your business is profitable.
What needs to be done to reach this threshold? Reduce expenses? Improve sales? Answering these questions will enable you to draw up an action plan to launch your business. Use our toolboxes at every step of the way, and don’t hesitate to contact us if you’d like one of our volunteers to accompany you!
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Congratulations on completing our e-learning module! If you still need personalized support tailored to your project, don’t hesitate to contact us!
Depending on the progress of your project, we’ll give you advice, put you in touch with one of our volunteers, or refer you to another entrepreneurial support organization.